Bella Union announce 2022 SXSW Showcase

Bella Union announce SXSW showcase to kick off its 25th Anniversary celebrations!

2022 is a big year for Bella Union records as the label celebrates its 25th Anniversary. We have a number of special events being lined up taking place throughout the year, more news of which will be announced soon, but to kick off the celebrations the label is heading to Austin, Texas for a showcase at this year’s SXSW festival. Thursday 17th March will see Bella Union play host to a superb line-up of acts at Mohawk on Red River Street, with performances both inside and outside the venue. Acts performing include the likes of Midlake, Ezra Furman, White Denim, Penelope Isles, Pom Poko, Ural Thomas & The Pain, Tallies and many more. The flyer below has the full info and stage times…

Commenting on Bella Union’s 25th anniversary label founder Simon Raymonde says: “I could never in my wildest dreams have imagined that we would be working with artists like John Grant and Dirty Three for over 22 years, with Midlake since 2004, Beach House and Father John Misty for all of their albums, The Flaming Lips for 10 years, Fleet Foxes for their globally acclaimed and double-platinum selling debut and the follow up Helplessness Blues, watching Ezra Furman become one of the most important writers of her generation, and having a perfect gender split of 50-50 across the roster. This just happened, without a plan, or strategy. It is a miracle we made it, but gives us such strength to keep pushing the boundaries and the envelope and to show bravery and never be afraid to take a risk. Our pride is also in continuing to develop the new bands we discover before their debuts, for them to develop into the household names of the future. They are too numerous to mention but they know how much we value them.”

“Having been going to Austin for SXSW pretty much every year since we started back in 1997 it feels appropriate to be hosting our biggest and most significant label showcase in this our 25th year. With 83 year old Ural Thomas kicking off the celebrations with his incredible live band The Pain in tow, we have Brighton-based Penelope Isles playing their first USA show in support of their new LP since just before the pandemic hit, Pom Poko playing their first-EVER show in the USA, Midlake returning on the eve of the release of their new album, Austin-legends White Denim bringing the evening close to a crescendo before our headliner Ezra Furman will close out this special night with a set that will have you walking home to bed at 2am with your senses fully activated! She is a star and by the end of the night you will know it.”