Lowly debut 12:36 film

Last month saw Danish quintet Lowly release their brilliant sophomore album Hifalutin via Bella Union, a wildly impressive and intricate collection of 14 songs that have along their way caught the ear of many a fan, including Brian Eno. With an EU tour having just been wrapped up the band have today shared a black and white film to accompany their beautiful track ‘12:36‘. Directed by Martin Masai Andersen and shot over four weekends in London, the video documents Stefani and David, a homeless couple struggling with addiction. Speaking of the video the band have shared the following statement…

Martin has created a documentary about two people finding comfort in each other. He has shown a stark and very honest look into a “day-in-the-life” of a drug addict with all the issues surrounding it, including sleeping rough and also being in a relationship.

He does it in a poetic and empathic way, not to manipulate or be sentimental about it, but just to show a real story. 

The meeting between our music and his visuals is pretty remarkable. To us the song embodies the collision between conflict and peace and identity, between the female and masculine, the fragile and soft against the hard. It’s a song about existing and being hyper sensitive about that very fact. 

Through Martin’s lens we get a view of Stefani and David’s life, but also their emotions and thoughts as well. 

We feel honored to be invited into all their worlds.”

“Lowly make lush, confident pop, layering traditional textures over less orthodox sounds, topped off with crystalline vocals.” Uncut

Lowly have created their entirely own universe of dreamy, luxurious pop.” Clash

“The best albums create their own distinctive worlds that invite the listener to be part of them and Heba is no different… It’s a remarkable debut, it doesn’t sound like anyone else, it sounds like Lowly, who are a band completely on top of their own game.” The Line Of Best Fit

“Their songs nod to the multilayered textures of Cocteau Twins, the lush experimentalism of Radiohead and Little Dragon’s dubby soundscapes. This is music to lose yourself in.” Sunday Times

“A dream–pop masterclass, daring in its vision and exexcution… Lowly have hit the heights for a second time.” The Sun

Hifalutin is out now on Bella Union.