E.B. The Younger debuts “When The Time Comes” video

With his debut solo album To Each His Own due for releasenext Friday, E.B. The Younger (aka Eric Pulido from Midake) has shared a playful video for his current single “When The Time Comes”. The video, directed by actor Jason Lee and Exploredinary, reenacts an episode of ‘Playboy After Dark’ that inspired Pulido while on a hunt for live Harry Nilsson footage. Speaking of the video and the short-lived 1960s show, Pulido says… “Host Hugh Hefner would mingle with the hip attendees and the aesthetic and vibe was that of a casual 60’s cocktail party which included a featured performer. Acts like Grateful Dead, Three Dog Night, Steppenwolf and many more performed and some loose interview banter was exchanged as well. I felt like these cool types of show formats don’t really exist as much any more and it’d be a fun way to tip my hat to the reference and style of yesteryear.

Co-director Jason Lee also added… “Getting to work with Eric Pulido and Chris Pastras on the ‘When the Time Comes’ video was like a reunion of sorts. Chris and I had collaborated with Midlake 15 years ago on our Stereo Skateboards video ‘Way Out East!’. And so to be able to direct Eric and Chris in a video for Eric’s debut solo record was really special for me.

“What came before you is why you’re here now,” declares the man born Eric Brandon Pulido. “So embrace both the past and the present.” The frontman of Texan legends Midlake embraces both past and present times for his glorious debut solo album To Each His Own, under his new enigmatic alias E.B. The Younger, released 8th March via Bella Union.

To Each His Own is a deeply personal record rooted in Pulido’s love of warm, glowing rock, folk and country hues that came of age in the 1970s woven with contemporary recalibrations: guitars ripple, sigh and sizzle alongside gliding keyboards over crisp, choppy and becalmed rhythms. Pulido’s lyrics equally look back and forth, philosophising about his place in the world, the choices he’s made, and where they have taken him.

Or, as he describes To Each His Own, “an eleven-song journey through the life and times of a wayward Midlaker seeking to find purpose in an uncharted land. Will he find his way? Listen, and ye shall find.”

Early acclaim for To Each His Own

“Assured songs beautifully framed by sparkling arrangements, the defining touchstones are Harry Nilsson and an 80s Californian gloss exemplified by opening cut Used To Be.” MOJO

“An assured solo debut… Swoony Nilsson harmonies, melancholic lyrics about the inevitability of ageing and funky yacht rhythms. All crumpled George Harrison lushness that cracks a brew and watches the sun sink.” Record Collector

“Sunny and upbeat… Traces of Nilsson, the Eagles, CSN and Wings are readily discernible on what is basically a loving homage to 1970s soft–rock.” Uncut

To Each His Own is warm and assured. Pulido reinvents himself convincingly as a reflective ‘70s singer–songwriter, coming over musically like a more well–adjusted Father John Misty.” Shindig

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