Mammút share ‘Kinder Version’ video
Today, Iceland’s Mammút share the moving and visually arresting new video for the title track from last year’s Kinder Versions, their fourth album which was nominated for six Icelandic Music Awards earlier this year. Watch below…
Directed by Viðar Logi, the clip juxtaposes three characters as they rush, writhe, and glide their way through time. Speaking on the meaning behind his artwork, Viðar said; “”The inspiration behind this film are the different layers of a person, each scene represents one. The inside, the middle and the outside. How they connect, progress and expand. The lady is the inside, the spiritual side of a person. The middle is the blood scene, emotions and suffering. The hats is the outside, man amongst men and the animalistic side of a person.”
The track itself is a malevolent, pulsating journey that builds and builds to a point of rhythmic release. Speaking on the video Mammút’s Ása Dýradóttir said, “We first crossed paths with Viðar Logi on a photoshoot where we wanted to steer clear of the awkward/cool looking band photo and dive more towards the abstract and fine arts. The flow and results were so great that we took the collaboration to the next level and made a video the new single Kinder Version. Viðar executed his art perfectly alongside ours and we couldn’t be happier with the result.”
Kinder Version was released in 2017. The band’s first album on Bella Union and first in English, it took home awards for Album of the Year (rock), Single Of The Year (Rock) and Singer of the year, won by the band’s front woman Kata Mogenson, at this year’s Icelandic Music Awards.
Mammút will play a run of shows across the UK and Europe this summer before returning to Iceland to begin work on their next record. The band are now a four piece following the departure of drummer Andri Bjartur Jakobsson earlier this year.